1.2 EVENT MANAGEMENT PROCESS There are 2 stages of event management process namely, Event planning and Event control. This includes event design, audiovisual production, scriptwriting, logistics, budgeting, negotiation and, of course, client service. The event manager is an expert at the creative, technical and logistical elements that help an event succeed. Event managers may also be involved in more than just the planning and execution of the event, but also brand building, marketing and communication strategy. Event managers and their teams are often behind-the-scenes running the event. An event refers to a social gathering or activity, such as a festival,( for example a musical festival), a ceremony( for example a marriage ) and a party(for example a birthday party).There are mainly 3 types of event management: ġ.1 EVENT MANAGER The Event Manager is the person who plans and executes the event. Many industries, charitable organizations, and interest groups hold events in order to market themselves, build business relationships, raise money, or celebrate achievement. The events industry now includes events of all sizes from the Olympics down to business breakfast meetings. The process of planning and coordinating the event is usually referred to as event planning and which can include budgeting, scheduling, site selection, acquiring necessary permits, coordinating transportation and parking, arranging for speakers or entertainers, arranging decor, event security, catering, coordinating with third party vendors, and emergency plans. Event management is the application of project management to the creation and development of large scale events. The logistics side of the industry is paid less than the sales/sponsorship side, though some may say that these are two different industries. On the profession side, event management is a glamorous and exciting profession that demands a lot of hard work and dynamism. The industry includes fields such as the MICE (Meetings, Incentives and Events), exhibitions, conferences and seminars as well as live music and sporting events. Surprisingly, there is no formalized research conducted to access the growth of this industry. Event Management is a multi-million dollar industry, growing rapidly, with events hosted regularly. It involves visualizing concepts, planning, budgeting, organizing and executing events such as wedding, musical concerts, corporate seminars, exhibitions, birthday celebrations, theme parties, etc. CHAPTER 1 INTRODUCTION Event management is a process of organizing a professional and focused event, for a particular target audience.
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